Now this guy works in a software firm, and he got professional training on the concept we’re going to discuss to help him with his office work.

So at first instance you might think that the concept has nothing to offer to YOU.

You’re wrong! As was I…

You see, when my friend told me about this concept, I also thought he was talking about some software. I thought we needed technical expertise to get it to work for us.

But that just wasn’t the case.

The concept he told me about is called “Six thinking hats”. Maybe you heard about it before.

“Six thinking hats” is a concept or an approach for looking at an issue from different viewpoints. The different colored “hats” here tell us about the things we need to consider while we put on that hat.

For instance,

• White hat for data and facts
• Black hat for problems, obstacles and difficulties
• Red hat for feelings, intuitions and gut instincts
• Green hat for possibilities, alternatives and new ideas
• Yellow hat for values and benefits
• Blue hat for managing the thinking process

As soon as my friend finished explaining this process to me, I could immediately see its uses for copywriters and internet marketers…or for anyone else for that matter.

For copywriters, this would help improve the way you do your research or write your copy.

For marketers, it would help structure the way you launch products correctly.

I bet many of us are already using this approach without knowing it. But the whole idea of sorting different concerns into different “hats” makes the project so much more easier and organized.

So if you’re looking for more information on this topic, just visit this website.
Regards,

Dean Dhuli.

The Compulsive Copywriter

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