Many people offer a FREE ebook or course to get people to fill the opt-in form.
But they don’t realize that what they offer as bonus, can have a huge impact on the conversion rate of the copy.
For example, many people offer a chapter of their course or ebook to get people to sign up.
In many cases, people sign up, download the free chapter, read it and forget about your product.
Sometimes, they may not even read the chapter.
So you should not offer just about anything to get your prospects email address.
You should offer something that reminds them to buy your product quickly.
{ 0 comments… add one now }