Hi there,
I was digging through my swipe files today when I came across THIS particular sales letter.
I thought I’d post it here so that you can also benefit from it.
The letter given below was mailed by an independent service station to attract new customers.
In fact, this letter was so effective it succeeded in pulling away customers from some of the other, more established service stations… to this one.
If you’ve seen some of those hyped-up Internet Marketing sales letters and thought that was the only way to write a “good” sales letter, you’re going to change your opinion after reading this.
Take a look:
—————————————-
Dear Sir:
Have you ever taken your car to a dealer service station
for repairs, paid a high bill, and driven away only to find
that your car ran worse than before?
Have you ever had it suggested to you, about the time your
valves first needed grinding, that you’d better consider
‘turning in the old boat on a new one?’
Auto dealers, carrying enormous overhead, have to render
service as a necessary incident to their business, which is
the selling of cars — forced on them by the manufacturers.
It is an annoyance and a drain, the high cost of which is
passed on to you. The dealer’s eye is always on a sale, for
it is in selling that he makes his money.
With us it is different. Maintaining Dodges in good running
order is our sole business. We have to do a good job or close
up. We are not interested in coaxing you to replace the
good car you have now, or in fostering the skilful propaganda
that has made so many people think an automobile, built by
the best mechanics out of the toughest materials, has a
shorter life than a typewriter, a good washing-machine or
a printing press.
Keep your car in repair and get your money out of it! Don’t be
fooled into turning it in as worn out – only to have it run
sixty thousand miles further in the hands of some taxi-cab
company which knows its value.
With low overhead, our labor charge is only $1.00 an hour,
instead of $1.25. Genuine Dodge parts cost alike everywhere.
Our splendid shop at Post and Albion is equipped to build a
complete car, if necessary, and we guarantee our work. You can
run out in ten minutes, and we get you home or to a car line
in one of our own machines.
Forty or fifty Dodge owners have taken advantage of our
free carbon-cleaning offer. Why not try it yourself?
MILLER SAWYER SERVICE COMPANY
Manager
———————————-
Do you see how good it is?
With a little creativity you can easily modify it to suit any of your products also.
Until next time,
Dean.
{ 1 comment… read it below or add one }
Hey Dean,
It just shows people don’t always need hype to sell their product or service. Simplicity works as well.
Thanks for sharing that.
Bill Jeffels