The most surprising thing I’ve observed many a time is – people selling products are afraid to ask prospects to buy it.
They don’t know which is the opportune time to ask for an order in the copy. They fear their project will be rejected. They’re not sure whether the price they’re quoting for their product is accurate.
All these doubts lead to just one outcome. You don’t ask the reader to buy your product in the way you should. You don’t give him proper instructions. You don’t give him contact info.
As a result your buyers wouldn’t know how to buy your product even if they wanted to…and you lose sales.
I assume you’ve created your product and written copy for it only to sell it. If what I say is true, please instruct the reader clearly on how to order your product.
That’s the sole purpose of using sales copy.
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